Cheers For The Brand New Deep Roots Market!!!
by Stilts | on March 21, 2013
Sneak peek: The new Deep Roots Market in Greensboro
Hammers pounded, shelves slid into place and products were placed onto shelves as the Deep Roots Market team worked to ready the Greensboro store’s new location for its soft open Wednesday.
The specialty organic and local foods grocery cooperative is moving from its current location on 3728 Spring Garden St., where it has been since 1990, to its new spot at 600 N. Eugene St. downtown.
Deep Roots’ soft open on Wednesday precedes the invitation-only ribbon cutting on April 19 and the grand opening celebration on April 20, which will feature a reveal of a public art project by local sculptor Jim Gallucci.
Many of the staffers working to get the store up and running workers hailed from food co-ops in other cities as representatives of the National Co-Op Grocers Association, the national business services cooperative for retail food co-ops across the country.
Shoppers do not have to be member-owners of the co-op to buy groceries.
The larger store and more visible location will allow Deep Roots to broaden its loyal, local customer base to new shoppers in the Irving Park and Fisher Park neighborhoods as well as downtown residents in the Greenway at Fisher Park apartments, the Lofts at Greensborough Court and CityView Apartments at Southside.
Deep Roots has faced a long and winding path toward landing a downtown location.
The store first launched as a cooperative grocery in 1976. General Manager Joel Landau first announced the intent to move from Spring Garden Street in July 2000, citing lack of space, but a string of financial difficulties made that move impossible.
But the Greensboro City Council in January 2012 approved a $100,000 loan to the developers for infrastructure improvements. Construction began in August and the store is finally almost ready to open.
Click through the slideshow here or on the above right to get a sneak peek of what the Deep Roots Market looks like inside.
Catherine Carlock covers commercial and residential real estate, construction, economic development and retailing and restaurants. Contact her at (336) 370-2918.
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